CHICAGO (Reuters) – ESPN, Walt Disney Co's sports cable television network, outbidding Fox Sports, will pay $500 million for a four-year deal to broadcast several popular college football bowl games.
ESPN said on Tuesday the deal with the largest college football schools covers 15 Bowl Championship Series (BCS) games from 2011 to 2014. They include the Fiesta, Orange and Sugar Bowl games each season, and the BCS national championship game in 2011, 2012 and 2013.
The new deal will shift the popular bowl games to cable TV from News Corp's Fox broadcast network, a move some critics say will hurt the college game's exposure. However, others said the deal was long anticipated.
Wednesday, November 19, 2008
ESPN in $500 million deal for U.S. college football bowls
Subscribe to:
Post Comments (Atom)
Google Search
0 comments:
Post a Comment